About Peyman


Peyman Umay was born in Mersin, Turkey. Upon graduating from high school, Umay moved to Istanbul, and completed his bachelor degree in the Faculty of Civil Engineering at Yildiz Technical University. He discovered his passion for fashion design while pursuing his modeling career in Istanbul. He redirected his studies to concentrate on fashion design at the Domus Academy in Milan, Italy. He began designing for European labels upon graduating.
Peyman joined the design team of Damat, Orka Group, luxury men’s Ready-to-Wear brand. At Damat, he was responsible for the design of all product lines and the creation of the brand image. He made remarkable contributions to the company, from brand positioning to annual sales.
In 2005, Peyman Umay joined the luxury department store chain Beymen, Boyner Group as product manager. He worked with the creative teams at Beymen, in addition to, designing collections for the sister brand, Limon Company. During his time at Beymen, Umay undertook challenging assignments with his responsibility for all phases of garment design and development to redefine the overall image. He played an important role in improving customer loyalty and appreciation.
Peyman Umay’s U.S. journey started with his involvement in New York Fashion Week and Las Vegas Magic Show, where he presented his collections two years in a row. In 2007, Umay joined Beau Brummel, the high-end men’s wear chain, as head designer. He was responsible for conceptualizing the brand, training the production group and conducting his team in in-store appointments. During his two and a half years as designer at Beau Brummel, Umay blended his European elegance with American comfort and created unique looks that have become his signature style. His collections increased the annual sales of the company by 32%.
In 2009, Umay resigned from his post at Beau Brummel, to launch his own brand. He founded PEYMAN UMAY LLC, and created the PEYMAN UMAY BESPOKE brand in May 2010, which offers luxury bespoke men’s and women’s clothing.
Within 2 years, through his passion, hard-work and colorful agenda; Peyman created a loyal clientele by combining his creative skills with tailoring expertise; offering unique services that no other brand does. The first choice of highly affluent American men and women – from Hollywood to Sports – Peyman Umay is recognized as the definitive brand for high-end made to measure suits and shirts. Umay, an androit in the industry, has begun his reign as the leading bespoke designer in NY, mastering the tailored art.


• Rising Star Award Nominee by Fashion Group International in Menswear Category
• “Extra Ordinary Talent” Recognition by U.S.C.I.S.


• New York Fashion Week(U.S.)
• Magic Show (U.S.)
• Milano Fashion Week (Italy)
• Milano Unica (Italy)
• Milano Collezioni Uomo (Italy)
• Shirt Avenue (Italy)
• Pitti Immagine Uomo (Italy)
• Paris Fashion Week (France)
• Premiere Vision (France)
• Bread and Butter (Spain and Germany)


• Design Star
• The Millon Dollar Listing
• Celebrity Apprentice
• The Real Housewives of NY