About Us


Peyman Umay was born in Mersin, Turkey. Upon graduating from high school, Umay moved to Istanbul, and completed his bachelor degree in the Faculty of Civil Engineering at Yildiz Technical University. He discovered his passion for fashion design while pursuing his modeling career in Istanbul. He redirected his studies to concentrate on fashion design at the Domus Academy in Milan, Italy. He began designing for European labels upon graduating.

In April 2003, Peyman joined the design team of DamatOrka Group, luxury men’s Ready-to-Wear brand. At Damat, he was responsible for the design of all product lines and the creation of the brand image. He made remarkable contributions to the company, from brand positioning to annual sales.

In 2005, Peyman Umay joined the luxury department store chain Beymen, Boyner Group as product manager. He worked with the creative teams at Beymen, in addition to, designing collections for the sister brand, Limon Company. During his time at Beymen, Umay undertook challenging assignments with his responsibility for all phases of garment design and development to redefine the overall image. He played an important role in improving customer loyalty and appreciation.

Peyman Umay’s U.S. journey started with his involvement in New York Fashion Week and Las Vegas Magic Show, where he presented his collections two years in a row. In 2007, Umay joined Beau Brummel, the high-end men’s wear chain, as head designer. He was responsible for conceptualizing the brand, training the production group  and conducting his team in in-store appointments.   During his two and a half years as designer at Beau Brummel, Umay blended his European elegance with American comfort and created unique looks that have become his signature style. His collections increased the annual sales of the company by 32%.

In 2009, Umay resigned from his post at Beau Brummel, to launch his own brand. He founded PEYMAN UMAY LLC, and created the PEYMAN UMAY BESPOKE brand in May 2010, which offers luxury bespoke men’s and women’s clothing.

Given the appointment only nature of the made-to-measure business and being in such competitive environment of the fashion capital, New York; the first year was very challenging for the new brand and Umay himself. Although, with the help of his fashion background; Peyman created a loyal clientele of high-caliber people by combining his creative skills with tailoring elements and establishing the distinguished services that are currently being offered to the clients that no other brand does. Furthermore, his passion and hard-work along with his colorful agenda and personalities he befriended in New York also helped the brand recognized in a fast pace.

Now, many highly influencing men and women of the United States from Hollywood to Sports, are wearing Peyman Umay designs which became the first choice when people think of a well-designed high-end made-to-measure suit or shirt.

Umay has participated in various fashion shows and exhibitions all around the world such as Milano Fashion Week, Pitti Immagine Uomo, Milano Unica, Milano Collezioni Uomo, Shirt Avenue (Italy), Bread and Butter (Spain and Germany), Paris Fashion Week, Premiere Vision (Paris), New York Fashion Week and Magic Show (U.S.).

Peyman has also worked with and been featured in shows such as The Real Housewives of Ny, Design star, The Million Dollar Listing, Celebrity Apprentice. Peyman Umay, an adroit in the industry, has begun his reign as the leading bespoke designer in Ny, mastering the tailored art.